What are cookies?
Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or tablet devices (these cookies are generally known as session cookies) or are placed on the hard drive of your device (generally known as persistent cookies).
For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.
The cookies that we use on our websites only collect anonymous information to optimise our services, and do not collect personal information.
Please note that we set not all the cookies on our sites. Please see the section below on third party cookies.
What cookies are on the ITV website?
The cookies on our websites generally fall into the following categories: (1) functional and analytical cookies; and (2) cookies to help make advertising more relevant to our users.
Functional and analytical cookies
Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.
Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:
- by remembering that you have signed up to view a particular type of content (e.g. sports simulcasts);
- by allowing you to carry information across pages of our website to avoid you having to re-enter information;
- to allow you to access stored information if you have registered with us;
- by recognising your preferences when you return to our website(s);
- by enabling us to serve the appropriate regionalised service relevant to your location; or
- by ensuring that any adverts which you view on our website are not repeated within a short space of time.
Where can I find more information about cookies, and how do I turn cookies off or delete cookies?
Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.
You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.
Generally you can’t delete Flash cookies (also known as local shared objects) with browser controls, but Adobe’s website at www.adobe.com provides information on how to delete or disable Flash cookies. Click here for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Hub.
If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.